Category: Virtual Marketing Assistants

Few things are more exciting and scary in equal measure than starting a new small business. You’ve got your idea, your product, and all the energy and optimism that comes with fresh starts. But when it comes to this entrepreneurship life, the to-do list is always in motion. One vital item on that to-do list […]

If you own an eCommerce brand, it’s essential that you stay on top of emerging trends so that you’re always a step ahead of the rest. We’ve reviewed and analysed all the data and predictions for eCommerce in 2023 to provide you with some insight into what you should look out for in the coming […]

With more businesses moving online and the ever-expanding vastness of the Internet, it’s becoming a cluttered space where eyeballs and attention are the biggest commodities. The most effective way to stand out is to start by carefully defining audience personas for your online store. The key thing to bear in mind here is that if […]

Another year winding down, another attempt at upping your productivity for the new year. If 2022 was anything, it was a full return to the way things always were, only harder, better, faster for many of us. It can get a little overwhelming at the best of times, but here we share some productivity hacks […]

Email marketing is a powerful tool. It’s the perfect way to generate and nurture leads and is also the ideal way to gently nudge potential clients through your marketing funnel. Did you know that email marketing has a return on investment (ROI) of up to 42%? In other words, by simply spending some time putting […]

Social media is a powerful marketing tool for any business. With over 4.74 billion active users, this digital marketing channel allows you to reach a vast audience, generate brand awareness, and even turn leads into sales. Of course, like with any marketing activity, social media requires time and commitment to get it right. With the […]

Year-on-year, countless research has proven that email marketing is one of, if not the most effective digital marketing tools. However, an email address is prized information that savvy consumers don’t part with easily. This means businesses must work extra hard to earn that gold. Enter: lead magnets. A lead magnet is a piece of free […]

A great value proposition is what makes your business and brand distinct from anything else on the market. It’s a simple one- to two-liner that sums up your business’s offering and communicates its value to your customers and potential customers. A lot rests on this little statement, which could easily make the difference between gaining […]

Social media managers are usually highly talented, versatile and have multi-faceted abilities. From content creation and design to strategy and community management, a good social media manager can do it all and take your brand to new digital heights. The question you may be asking yourself is whether you should hire in-house vs outsourced social […]

If you’re a small business owner without a background or knowledge about marketing, we’re sure you can relate that the learning curve is steep. But you’re bound to have to dabble in marketing on your journey as an entrepreneur if you want your business to thrive. Market segmentation will form a significant first step in […]