Category: Uncategorized

Women-owned businesses are on the rise. Currently, around 32% of UK businesses are owned by women. This represents a massive shift as only 17% of business founders were female in 2016. On one hand, being a female entrepreneur comes with a whole unique set of challenges. There may come a time when it becomes impossible […]

Did you know that humans have attention spans shorter than that of a goldfish? In fact, the average consumer’s attention span is nine seconds long, down from 12 seconds in the year 2000. That gives us as marketers what seems like an impossibly tight window of time to reach our audience.  The rise of short-form […]

Achieving increased productivity has undoubtedly been challenging over the past two years. Lockdowns, working from home, vaccines, and more lockdowns have all gotten in the way of peak productivity for many of us. While there is uncertainty around what this year holds for us, there are some habits you can work on to improve your […]

While remote working is not a new phenomenon in the UK, it is certainly an area of business that has become more popular, particularly as the country reeled from the far-reaching effects of the Covid-19 lockdown. According to recently released data, on average, 27% of the UK workforce worked from home during 2019. This percentage […]

We all learn from our mistakes, but rather learn from the worst digital marketing mistakes made by others before making your own. By the end of 2020, the digital ad spends reached a total of  £16.5 billion in the UK, making digital marketing one of the most dynamic and lucrative ways to create brand awareness, […]

Digital marketing is growing, and the trajectory shows no signs of slowing. The UK has a population of 68 million people, and of them, almost 90% are online. Businesses have been forced to go digital, no matter the nature of their business, and a recent study has found that digital offerings have bypassed seven years […]

Social proof is an incredibly powerful digital marketing tool to use in your strategy and if you aren’t using it, you should be! Not everyone is familiar with the term and if you’re not, then pay close attention. You’re about to learn one of the best tricks up a digital marketers sleeve. It can help […]

Nobody likes being inundated with spammy emails, and often we shove them straight into our deleted items before even giving them a read. Has it ever crossed your mind why these emails don’t appeal to us? And better yet, why businesses still bother with email marketing campaigns?      Now, you might be thinking that […]

Often, work takes precedence over everything else in our lives. Our desire to be successful can push us to neglect other important areas in our life. It’s important to have a work-life balance to improve physical, emotional and mental well-being. Managing work-life balance can reduce stress, burnout and help you prioritise your well-being.   When […]

All digital marketing should be measured. Why, may you ask? Social media (one of the many digital marketing channels) offers unprecedented control over every penny of your marketing budget, something that didn’t exist before the rise of Google Ads and social media. If you’re not measuring your digital marketing efforts, you won’t understand what is working well and which areas you […]