Category: Social Media

Many small businesses could benefit from a digital marketing strategy (including social media), but simply don’t have the time, patience or personnel to make it happen. Working with a freelancer or consultant is a great option, but when exactly should you outsource social media? And how do you go about it? Does your business really […]

It has never been easier to run social media on a budget. There are several free and easy to use tools that will help you run your social media well. From design to scheduling your posts, here are our top 10 tips to succeed when running social media with limited spend. 1. Be clear about […]

Social media marketing needs to be a major facet of your business’ overall marketing strategy. In the digital age it’s a given, but what does social media success look like? As you’ll know, creating and developing a social media strategy that drives true growth and measurable success is complex and challenging. The amount of competition […]

Digital Marketing is a broad industry which encompasses various avenues, centred around increasing your small business ’s online presence. Social media marketing is one avenue that is proving its importance time and time again. It’s an essential part of your business marketing strategy that shouldn’t be overlooked. Social platforms such as Instagram, Facebook and Twitter provide an […]

As 2018 draws to a close, it’s important to look at your small business digital marketing strategy. Reflecting on what went well this past year and what you could improve upon is very important. Doing so will allow you to kick off 2019 with a fresh perspective. Small business digital marketing as we know, has […]

What is small business digital marketing and why is it so important we hear you ask? Digital marketing encompasses all marketing techniques that use the internet or electronics devices. It covers digital channels such as search engines, social media, email and websites in order to connect with current, prospective and potential consumers. Eager to test […]

Small business marketing can be daunting for beginners. That’s why we have compiled our tried and tested tools to market your small business with efficiency, success and confidence. Before we tackle the world of small business marketing, firstly you need to ask yourself some essential questions about your business: What is your unique selling point? […]

For small businesses, the budget for advertising can be small. So, effective ideation and strategy are essential to achieving the best results for business growth. It is essential when outlining and developing a digital marketing strategy to consider what will achieve the best results on a small budget. Effective keyword research here is most beneficial, […]

Social media marketing for small businesses is carving its way into the marketing space in a big way. Social Media is undoubtedly here to stay, and with its ever-expanding clout in the marketing world, if you are not present on social media yet, it’s time for you to stop everything you are doing, and for […]

Are you social media savvy? To find how savvy you are, we’ve put together a little quiz for you here. Back to our thoughts: Research has shown that there is rapid growth in e-commerce, with sales increasing year-on-year. In addition, the key contributor to this boom is attributed to smartphones. Due to the meteoric rise […]