Category: Social Media

So, you’ve launched your business on your social media channels and gained a couple of organic likes here and there. But suddenly your audience reach and engagement has gone quiet. Time to consider opening your options to the world of paid advertising and paid advertising types. This may seem daunting and only something the gurus […]

Black Friday, traditionally an American consumer event, has taken the world by storm in recent years and has become the biggest day for sales both physically and online. A study by Statista found that in 2019 the total spending of British consumers reached 8.7 billion pounds in one day. That was the highest amount of spending […]

The world of social media marketing can seem daunting, it’s a world with many moving parts and trying to keep up can make you feel like you’re treading water. It’s important to get a grasp of social media management because soon you will realise that your small business cannot survive without it. The good news […]

The world of digital marketing is vast, there are so many aspects to consider, and it’s ever-evolving with new technologies, this makes it quite tricky, and it’s an art to manage all the moving parts.   Digital marketing has become a reliable and cost-effective tool not only to create brand awareness but also successfully convert leads into paying customers. […]

Having strong social media engagement can be a sign that your business is making an impact in the market. Increasing social media engagement is not about gaining popularity, it’s about forging meaningful and long-term connections with existing and new customers, which will help increase brand awareness and boost ROI both on and offline. Social media […]

When it comes to social media marketing, small businesses usually don’t know how to best leverage social media platforms for their marketing goals. A lack of focus and misinformation tends to be the issue, especially due to the massive amount of resources out there that all claim to be the best practices.   Startups are […]

How can you stay one step ahead in the fast-paced world of online marketing? Having a strong and consistent digital presence is vital to any business’ success. Here are a few simple ideas to help kick start your digital marketing plan. 1.  Link the world to your website Businesses thrive off of their community. If […]

As the UK moves to a greater knowledge worker/services-based economy, productivity lags some 15% behind the competition.  As we move further out onto the world stage, something needs to change and quickly! Organisations are waking up to the fact that better productivity means greater profits, doing more with the same (or even less), and focusing […]

Having an online presence is much more than just an optional extra in today’s marketing game. More than half of all business owners make use of social media marketing as a means to grow and maintain consumer-brand relationships. This huge task is usually best left to a team or person who best understands the fairly […]

Small businesses, especially those with a close eye on cash flow and a limited marketing budget, often struggle with the concept of outsourcing their social media. Social media pages are free – and relatively straightforward to set up – so why spend any money at all? Many business owners set up their own business pages […]