Category: Social Media

Social media is everywhere in the modern world, and the Covid-19 pandemic has increased our reliance on it even more during lockdowns and quarantines. Now more than ever, a social media presence is an absolute necessity for any business. Using social media to grow your business can seem like a daunting task, especially when you […]

You have to stay ahead of the game if you want to get your message in front of the right audience, generate leads, increase conversions and build awareness around your brand. With over 450 million monthly users and a growth of 100 million in the last year alone, Pinterest marketing is quickly becoming one of the most lucrative ways […]

All digital marketing should be measured. Why, may you ask? Social media (one of the many digital marketing channels) offers unprecedented control over every penny of your marketing budget, something that didn’t exist before the rise of Google Ads and social media. If you’re not measuring your digital marketing efforts, you won’t understand what is working well and which areas you […]

For any small business to be successful it needs sustainable growth, brand loyalty and a consistent stream of new customers. But you can’t just expect that to magically happen overnight and without any effort. Running a small business takes determination, consistent hard work and keeping your finger on the pulse to identify the best way […]

Facebook is the most popular and frequently used social network on the planet. With over 2.7 billion (with a B!) monthly active users, it’s imperative to have your small business active and relevant on this platform and for you to know how to get more likes on your Facebook business page.    With organic reach […]

A brand is a signifier, name, term, design, symbol or any other feature that identifies a product or service. Brands exist to differentiate companies, organisations and even countries! This is why building a personal brand is so important.   Contrary to popular belief it’s not just companies that need a brand to identify themselves, people are walking, talking brands too.     The best way to explain what a personal brand is […]

Your small business is starting to pick up and all of a sudden you find yourself juggling countless tasks and trying to be in multiple places at once. When you have so much on the go, it’s easy for some important aspects of your business to slip through the cracks unintentionally. It’s time to explore […]

So, you’ve set up all your social media channels and you’re starting to grow your brand presence online. But keeping up with posting and producing relevant and valuable content is so time-consuming that it’s starting to stress you out. You need some time-saving social media tips for your small business.    Most small business owners know that free time is a myth – you constantly have your fingers in multiple pies. […]

Inbound marketing is a term coined by Hubspot and now used by millions of marketers across the globe. Wikipedia defines it as “a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding”.  In this blog, we will take you through how to do inbound marketing and which inbound […]

Whoever said “nothing in life is free” has obviously never won anything. Everyone loves a free gift and there are few things quite as exhilarating as feeling like a winner! In this blog, we will be taking you through best practice, step by step, on how to run an Instagram giveaway, as well as some […]