Category: Social Media

If you have a business operating in the digital space, you already know the importance of having a social media presence. Posting to your channels and hoping for the best is simply not enough if you want your content to be seen by the right audience. Understanding what social media algorithms are and how to […]

Planning your Instagram feed to be follower-worthy can be a tough task, especially if you don’t know where to begin. Having a cohesive, harmonious grid is essential to grabbing the audience’s attention. With one billion monthly active users on Instagram, taking time to find your brand’s tone, look and voice on your Instagram feed is […]

You’ve heard the phrase, but have you ever considered what and how important it actually is? A few years ago, the term “influencer marketing” would never be considered to be a persuasive strategy in your marketing campaign. Flash forward to 2021 and 75% of marketers are using influencers in their digital marketing strategy and 90% believe that influencer marketing has been an […]

In our last blog we took you through what Instagram shopping is and the countless benefits it has to offer. Now we’re here to guide you through how to set up Instagram shopping to increase those conversions, grow brand awareness, tap into new markets and improve your profit margins.   Before reading further we know […]

Success requires structure and as the old saying goes “consistency is key!” This couldn’t be more relevant when it comes to your content. Consistent, shareable content is what keeps your customers engaged and helps to make those conversions. So, what’s the secret to consistent content? Content batching like a pro!    Content batching is when […]

2020 was the year we said goodbye to brick-and-mortar stores and said hello to online shopping for everything. And we’re not just talking about your run of the mill website. No, we’re talking about how the second most popular social network launched their new Instagram Shopping experience to their 1 billion monthly users.   So, […]

Not all heroes wear capes. Some are just ordinary blokes who mean the world to their families. With Father’s Day just around the corner, it’s time to pull out all the stops and celebrate all the great dads out there.      A whopping 45% of consumers chose to purchase Father’s Day gifts online instead […]

The pandemic has acted as a catalyst for rapid digitalisation. Of course, the migration to more digital spaces was always on the cards, but no one could have predicted the fast-tracked nature at which it occurred. This digital shift has meant adapting to a more remote way of doing business, marketing products differently, appealing to […]

It’s been tough. But you’ve made it. This last year we all learned that being an entrepreneur means being resilient, even in the most challenging times. But now, with the lockdown starting to ease month by month, there is a glimmer of hope. Now, more than ever, it’s time to put all your efforts into reopening your business with a bang. But how do you get back on your feet ahead of the big reopening? Keep reading and we’ll share our advice on how to […]

When considering running an online ad campaign, and which platforms to use for that campaign, many people tend to think of Facebook as the first port of call. This isn’t a bad idea.  Common advertising platforms such as Facebook and Instagram have great advertising tools that can be effective and valuable. But other platforms such as Pinterest can be just as […]