Category: Social Media

Enter any corporate boardroom, and you’ll hear words like ‘synergy’, ‘deep dive’, and ‘strategy’ thrown around as answers to complex questions. While each of these words certainly has its place in business, they can start to feel quite abstract after a while. Strategy is far more than a buzzword; it is an essential to successful […]

Did you know that humans have attention spans shorter than that of a goldfish? In fact, the average consumer’s attention span is nine seconds long, down from 12 seconds in the year 2000. That gives us as marketers what seems like an impossibly tight window of time to reach our audience.  The rise of short-form […]

The past two years have been filled with uncertainly. But one thing we know for sure is that the world of digital marketing changes and evolves rapidly, even in the midst of a pandemic. It’s important that your brand keeps a finger on the pulse of new and emerging trends in the digital marketing space […]

Dive into a world of exposure with hashtags.   In today’s algorithm-driven society, ensuring optimization of your business’s social media channels is essential to creating brand familiarity.   One of the most effective ways to up your engagement rate and ensure your content is seen by the ideal audience is using hashtags.   A hashtag […]

Ah… the elusive perfect shot. When scrolling through the cream of the crop of Instagram photography feeds, you’re likely faced with a plethora of responses: Marvel, delight, appreciation, inspiration and intrigue. Perhaps you’re even a tiny bit envious, especially if you’re the competitive type! Whether you’re casually wondering how they do it; feeling a little […]

Whether it be social media content, blogs, eBooks, or emails – content is king. Did you know that 70% of people would rather learn about a company through an article or a blog post rather than from an advertisement? That means that your target audience would prefer to discover your business through great content rather […]

Gone are the days when social media marketing was considered a ‘fad’. Today, it’s an integral part of any marketer’s arsenal. Social media engagement and brand awareness go hand-in-hand, but building a community of active followers who engage with your brand is not as easy as it once was. While many brands are successfully using […]

As marketers, we often rely on important dates for social media content calendars to not only schedule our posts but to keep track of the more important dates in the year. Time flies, blink once and it’s Halloween, blink again and it’s Christmas. Of course, as marketers, we know that some professionals in the field […]

With the constant change of the  social media algorithms, do you know how often you should be posting to social media? You may think there’s a one-size-fits-all approach when it comes to your channels, but that simply isn’t true. You’ve seen an article here or there about optimal posting times and frequency for social media, […]

The holidays are over, and it’s back to school. Not only does this bring some sanity for parents, but it’s a massive opportunity for brands to leverage off the back-to-school marketing season. The back-to-school market is estimated to be worth £1.7 billion this year and is the third-largest shopping event in the UK.   To […]