How on earth did we get ourselves into a full-on recession in a matter of months? And how many prime ministers have we been through these days? With soaring energy bills and a cost-of-living crisis on our hands, you may be feeling a bit uneasy in these turbulent times – and we can completely understand […]
Category: Social Media
Email marketing isn’t dead: Here’s how to use it to boost your business
Recently, some digital marketing experts have said that email marketing is a dying art. According to them, this marketing channel no longer has the impact it used to, with users opting out and unsubscribing more than ever before. However, we believe the exact opposite of the above argument, and we have the stats to prove […]
Why video isn’t just for large companies: A guide to video for small businesses
Video is #trending! While many small businesses feel that they can’t delve into video marketing because they don’t have the budget or equipment to pull it off, the numbers argue differently. Did you know that 55% of consumers watch videos before they make purchasing decisions? Additionally, 84% of consumers purchase products after watching social media […]
What social media platforms are right for your business?
Did you know that nearly half of Gen Z are using TikTok and Instagram for search rather than Google? This is according to Google’s very own data. Younger generations are leaning less towards typing keywords into search engines and relying more on the immersive experiences they have on social media to make purchasing decisions. We’ve […]
Start Now: A guide to planning your festive marketing campaigns ahead of time
Have you started planning your digital marketing campaigns for the festive season yet? You may think, gosh, it’s the middle of summer, why would I need to think about Christmas right now? The truth is, to pull off any campaign successfully, you need to plan. The earlier you start, the better your chances are of […]
4 top tips to improve your organic social media
As a small or medium-sized business owner, we know that you don’t always have the budget to boost posts and spend money on paid advertising campaigns on social media. Sometimes, the best that you can do is use your social media platforms to market yourself organically without spending any money. Many people will tell you […]
Top Trends We’re Seeing For UK SMEs In 2022Â
Top trends we’re seeing for UK SMEs in 2022 (SMEs) make up 99% of the UK’s total business population. This puts them at the forefront of our economy and means they were perhaps the sector hit hardest by the Covid pandemic. As the dust begins to settle and businesses start returning to normal, the question […]
Our Top 3 Keywords Per Industry
Keywords are powerful. Not only do they bolster your search engine optimisation (SEO) efforts, but they also help the right people find you online and stay a step ahead of your competition. Using keywords in your web copy (the text on your website) – and any content you publish, such as blog posts – is […]
5 Ways To Show Your Customers Some Love
With the month of love in full swing, it’s time to take a moment to think about how you can show your customers some love. Showing your clients and customers, your greatest supporters, that you appreciate them has major perks. Not only are you making them feel special, but you’re also creating a relationship with […]
The Best Valentine’s Day Social Media Campaigns We’ve Seen
Special day campaigns are an excellent way to elevate your social media presence, remain relevant, and inspire engagement amongst your social media community. One special day you can’t miss out on is Valentine’s Day. Up and away with Ryanair The popular Ireland-based airline company Ryanair launched a social media campaign that proves user-generated content (UCG) […]
