The evolving role of the social media manager

Are you curious about the role of social media managers and how they can help your business grow? In today’s digital age, social media has become an integral part of our daily lives and a crucial aspect of any business’s marketing strategy. It’s not just a way to connect with friends and family anymore; it’s […]

Mastering social media: How to create a content calendar

Are you struggling to keep up with your social media posts? Do you find yourself posting random content at random times, hoping something sticks? Today, we’re going to talk about creating a content calendar to help you master social media and reach your audience more effectively. Let’s start with the basics. What exactly is a […]

How social media has revolutionised the way we shop

Have you ever found yourself scrolling through Instagram and suddenly feeling an overwhelming urge to buy a new dress, a trendy pair of shoes, or a fancy coffee mug? A few clicks later and boom, it’s in your cart and on its way to your doorstep. Well, you’re not alone. It used to be that […]

How to engage your audience on social media

Social media is an incredibly powerful tool for engaging with your audience and building a community around your brand. But engaging your audience on social media can be a daunting task, especially if you don’t have the necessary expertise. The key to success on social media is to create content that resonates with your audience […]

A guide to digital marketing for small businesses

If you’re a small business owner, you may feel overwhelmed by the thought of creating a digital marketing strategy. Whether you’re just starting out or looking to grow your existing small business, digital marketing can be an invaluable tool for reaching your target audience and driving sales. Digital marketing is a vast field, though, and […]

A guide to digital marketing for small businesses

If you’re a small business owner, you may feel overwhelmed by the thought of creating a digital marketing strategy. Whether you’re just starting out or looking to grow your existing small business, digital marketing can be an invaluable tool for reaching your target audience and driving sales. Digital marketing is a vast field, though, and […]

Improve your digital marketing within one month of 2023

Lots of people generally start the New Year with resolutions and goals for themselves, ranging from objectives of self-improvement to reaching for new experiences. This tradition doesn’t only include individuals, though, but also businesses. So, during the first two to three months of the year, companies across the globe flee to the boardroom to start […]

How to plan your digital marketing for 2023 in the midst of a recession

The year 2022 started out great, especially for small businesses. Covid restrictions were lifting, consumers were becoming more likely to spend money, and the economy looked great. Since then, as you probably know, a lot has changed. In addition to the passing of Queen Elizabeth II and going through several prime ministers (we’ve lost count), […]

Everything you need to know about the latest social media platforms

If you’ve spent any amount of time on TikTok or Instagram lately, you’ve probably heard of a new trending platform called BeReal. Interestingly, several new social media networks have arisen in the past few months, and we’ve decided to tell you more about them so you can make an informed decision when choosing whether or […]

Convert leads into sales with these 3 email marketing hacks

We recently told you how email marketing is still a great way to market your business, and we shared some tips on how to get it right. Today, we’re getting down to the nitty-gritty to share some really simple advice to help you optimise your email marketing to start converting leads into sales. Not only […]

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