Category: Small Business

So, you’ve launched your business on your social media channels and gained a couple of organic likes here and there. But suddenly your audience reach and engagement has gone quiet. Time to consider opening your options to the world of paid advertising and paid advertising types. This may seem daunting and only something the gurus […]

Black Friday, traditionally an American consumer event, has taken the world by storm in recent years and has become the biggest day for sales both physically and online. A study by Statista found that in 2019 the total spending of British consumers reached 8.7 billion pounds in one day. That was the highest amount of spending […]

While digital marketing unlocks more than traditional marketing techniques with less investment, it is a time-consuming method and needs to be well planned. As a small business owner, you just don’t have the time to undertake keyword research or handle social media and content marketing.  What’s great is that you can hire a virtual marketing […]

  We interviewed Kira Begunova, co-founder of ‘London Analytics’. London Analytics is a FinTech company which specialises in using AI and data science to enhance the performance of financial institutions.       1.Please give us some background on yourself and on your business   “I have seventeen years of experience within the oil and […]

1. Tell us a bit about yourself and your business  I am Amy Knight-Dawson, owner of Scribe Consulting and director at assisting tourist businesses with growth, specifically with strategy and marketing.  I look after a range of clients in the tourist industry from boutique hotels to tour operators and safari companies. All of them need […]

Competition is what fosters innovation and progress. For a business to survive, it needs to constantly be ahead of the curve. This means that you need to use every means available that will give you a competitive advantage. Virtual Marketing assistance can provide you with just that.  The virtual digital assistant market is forecasted to […]

When it comes to social media marketing, small businesses usually don’t know how to best leverage social media platforms for their marketing goals. A lack of focus and misinformation tends to be the issue, especially due to the massive amount of resources out there that all claim to be the best practices.   Startups are […]

Why is digital marketing as a small business so hard to get right? It can be frustrating at times to see lacklustre results or not knowing whether your efforts online are effective or not.  It is crucial for a small business to start their digital marketing activities from a strong foundation.  Understanding how digital marketing […]

So, you’re a small business owner looking to expand your market reach? Right away, you should know that most of your marketing efforts should be channelled online. Here are a few advantages that small business digital marketing can provide you on the path to success. You can reach the world, instantly. It’s an undeniable truth […]