Category: Small Business

Many businesses think their digital marketing activities can be paused over the summer or other holidays. After all, surely your customers are too busy with friends and family to be online? However, the stats show that this is simply not the case. Studies have shown that consumers spend more money between 01 November and 31 […]

Did you know that in May 2022, carbon dioxide levels in the atmosphere were the highest they’ve ever been in human history? In fact, these levels were 50% higher than in the pre-industrial era, with over 241 parts per million of carbon dioxide being recorded in just one month. You may be wondering what this […]

Top trends we’re seeing for UK SMEs in 2022  (SMEs) make up 99% of the UK’s total business population. This puts them at the forefront of our economy and means they were perhaps the sector hit hardest by the Covid pandemic. As the dust begins to settle and businesses start returning to normal, the question […]

With the month of love in full swing, it’s time to take a moment to think about how you can show your customers some love. Showing your clients and customers, your greatest supporters, that you appreciate them has major perks. Not only are you making them feel special, but you’re also creating a relationship with […]

Enter any corporate boardroom, and you’ll hear words like ‘synergy’, ‘deep dive’, and ‘strategy’ thrown around as answers to complex questions. While each of these words certainly has its place in business, they can start to feel quite abstract after a while. Strategy is far more than a buzzword; it is an essential to successful […]

Why you should be using cross-brand collaboration as part of your go-to plan    We all know the saying – ‘two minds are better than one.’ Can the same be said about brands? And if so, do they necessarily need to be like-minded? Cross-brand collaboration is a powerful tool to add to your online marketing […]

Why you should be using cross-brand collaboration as part of your go-to plan    We all know the saying – ‘two minds are better than one.’ Can the same be said about brands? And if so, do they necessarily need to be like-minded? Cross-brand collaboration is a powerful tool to add to your online marketing […]

Imagine having six free, extra hours every week. How would you use them? Binge-watch a good Netflix series? Read that book that’s been collecting dust on your nightstand? Take those pottery lessons you’ve been promising you would?   In a recent survey, it was found that 74% of marketers say that email automation can save […]

There are hundreds, if not thousands, of podcasts that are uploaded daily. If you’re thinking of entering the podcast space, then welcome. There is space and a place for you. And hopefully, as unique as you are, so too will be the content that you churn out because that is what sets some podcasts apart […]

From the Bhagavad Gita, the Torah, the Quran, the Bible, every major religion has an auspicious book – a guideline in some cases, a set of rules in others – for the followers of that faith to follow. Similarly, every major business has its own book of sorts – and that is its brand messaging […]