Category: SEO

How often have you found yourself lost online, searching for something, only to land on a website that you had no intention of visiting? It has happened to all of us. In that time spent online conducting a search expedition, you would have been exposed to the pay-per-click advertising of several brands, who were all able to target you through the words you typed into the search bar, through your location, your browsing history and a host of other […]

Inbound marketing is a term coined by Hubspot and now used by millions of marketers across the globe. Wikipedia defines it as “a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding”.  In this blog, we will take you through how to do inbound marketing and which inbound […]

Why should you care about voice search optimisation? To many, it may seem like a passing fad. However, it’s important to realise that the way we interact with technology is constantly transforming.  As entrepreneurs and digital marketers, we want to make sure we are at the forefront of innovation. Additionally, there needs to be an […]

As a small business, you want to outsource your digital marketing if you want to promote and sustain growth effectively.  One of the biggest challenges SMEs face is that they are unable able to keep up with the growth they are experiencing. Scaling your business involves a lot of changes in your organisational structure and […]

How can you stay one step ahead in the fast-paced world of online marketing? Having a strong and consistent digital presence is vital to any business’ success. Here are a few simple ideas to help kick start your digital marketing plan. 1.  Link the world to your website Businesses thrive off of their community. If […]

‘Content is King’ is a term that has been flying around the Digital Marketing sphere for quite some time. And with good reason. Great content is essential for SEO Marketing, and in the Digital Marketing hierarchy, surely wealds an accolade of the highest honour. How has Marketing Changed? In the last decade, marketing has changed […]

When running your new small business, you may be amiss as to what exactly SEO is and how it can help you gain new business leads. But SEO really does matter, and the sooner you start implementing these best practices, the sooner search engines will see the value in your site. Here are 5 tactics […]

Small business marketing can be daunting for beginners. That’s why we have compiled our tried and tested tools to market your small business with efficiency, success and confidence. Before we tackle the world of small business marketing, firstly you need to ask yourself some essential questions about your business: What is your unique selling point? […]

SEO is probably a term you’ve heard thrown around plenty of times when discussing marketing with colleagues or agencies. It seems simple enough, but is it all about ranking on Google? What can it really do for your business? Let’s have a look at why small business SEO matters and why it should be an […]