Category: Marketing

Whoever said “nothing in life is free” has obviously never won anything. Everyone loves a free gift and there are few things quite as exhilarating as feeling like a winner! In this blog, we will be taking you through best practice, step by step, on how to run an Instagram giveaway, as well as some […]

So, you’ve launched your business on your social media channels and gained a couple of organic likes here and there. But suddenly your audience reach and engagement has gone quiet. Time to consider opening your options to the world of paid advertising and paid advertising types. This may seem daunting and only something the gurus […]

Black Friday, traditionally an American consumer event, has taken the world by storm in recent years and has become the biggest day for sales both physically and online. A study by Statista found that in 2019 the total spending of British consumers reached 8.7 billion pounds in one day. That was the highest amount of spending […]

The world of social media marketing can seem daunting, it’s a world with many moving parts and trying to keep up can make you feel like you’re treading water. It’s important to get a grasp of social media management because soon you will realise that your small business cannot survive without it. The good news […]

Every top business mogul will be the first to tell you. An empire can crumble under the weight of its own words. The pen is – after all – mightier than the sword. Putting your brand in the right hands could be a make – or – break move for your business. We have meticulously […]

How much should you spend on marketing? There are various forms of marketing and every business is different. Ask yourself what you want to get out of marketing your business. Be clear on your objectives. Outlined below are tips to consider before spending any budget on marketing.  Spend on what is measurable Digital marketing is […]

As 2018 draws to a close, it’s important to look at your small business digital marketing strategy. Reflecting on what went well this past year and what you could improve upon is very important. Doing so will allow you to kick off 2019 with a fresh perspective. Small business digital marketing as we know, has […]

What is small business digital marketing and why is it so important we hear you ask? Digital marketing encompasses all marketing techniques that use the internet or electronics devices. It covers digital channels such as search engines, social media, email and websites in order to connect with current, prospective and potential consumers. Eager to test […]

Small business marketing can be daunting for beginners. That’s why we have compiled our tried and tested tools to market your small business with efficiency, success and confidence. Before we tackle the world of small business marketing, firstly you need to ask yourself some essential questions about your business: What is your unique selling point? […]

Starting a small business can be a daunting challenge at the best of times. There’s a maze of things to consider and every item seems to demand to be a priority. Marketing for a small business is one of these challenges that can’t be ignored, but faced with such a task, it is a struggle […]