The holidays are over, and it’s back to school. Not only does this bring some sanity for parents, but it’s a massive opportunity for brands to leverage off the back-to-school marketing season. The back-to-school market is estimated to be worth £1.7 billion this year and is the third-largest shopping event in the UK. To […]
Category: Marketing
Voice Marketing – What It Is and How to Get Started
We’ve all heard of Siri, Alexa, and Bixby – and as these artificially intelligent (AI) assistants worm their way into our hearts, new avenues for voice marketing can be explored. What is voice marketing? A marketing strategy is used to reach an audience through voice-enabled devices, powered by voice assistants to meet their […]
How to Craft a Compelling Brand Messaging Strategy
From the Bhagavad Gita, the Torah, the Quran, the Bible, every major religion has an auspicious book – a guideline in some cases, a set of rules in others – for the followers of that faith to follow. Similarly, every major business has its own book of sorts – and that is its brand messaging […]
SEO Simplified – What Small Businesses Can Do to Improve Search Rankings
Many believe using SEO (Search Engine Optimisation) as a digital marketing tool is no longer necessary; this couldn’t be further from the truth. Did you know that 68% of online experiences start with a search engine? And 80% of purchases begin with online research before the customer has even bought the product? To date, Google […]
The 10 Worst Digital Marketing Mistakes – and How to Fix Them
We all learn from our mistakes, but rather learn from the worst digital marketing mistakes made by others before making your own. By the end of 2020, the digital ad spends reached a total of £16.5 billion in the UK, making digital marketing one of the most dynamic and lucrative ways to create brand awareness, […]
The Best Online Digital Marketing Courses to Kick-Start Your Career
Digital marketing is growing, and the trajectory shows no signs of slowing. The UK has a population of 68 million people, and of them, almost 90% are online. Businesses have been forced to go digital, no matter the nature of their business, and a recent study has found that digital offerings have bypassed seven years […]
Getting Started with Influencer Marketing to Boost Brand Awareness
You’ve heard the phrase, but have you ever considered what and how important it actually is? A few years ago, the term “influencer marketing” would never be considered to be a persuasive strategy in your marketing campaign. Flash forward to 2021 and 75% of marketers are using influencers in their digital marketing strategy and 90% believe that influencer marketing has been an […]
How to Set Up Instagram Shopping to Increase Conversions
In our last blog we took you through what Instagram shopping is and the countless benefits it has to offer. Now we’re here to guide you through how to set up Instagram shopping to increase those conversions, grow brand awareness, tap into new markets and improve your profit margins. Before reading further we know […]
How to Run a Successful Father’s Day Campaign
Not all heroes wear capes. Some are just ordinary blokes who mean the world to their families. With Father’s Day just around the corner, it’s time to pull out all the stops and celebrate all the great dads out there. A whopping 45% of consumers chose to purchase Father’s Day gifts online instead […]
What Is Social Proof and How Do You Use It to Boost Business Growth?
Social proof is an incredibly powerful digital marketing tool to use in your strategy and if you aren’t using it, you should be! Not everyone is familiar with the term and if you’re not, then pay close attention. You’re about to learn one of the best tricks up a digital marketers sleeve. It can help […]
