Category: Marketing Strategy

Are you ready to supercharge your advertising strategy? You know that it’s crucial to embrace the power of digital marketing and integrate it into your traditional advertising efforts, but figuring out where to start and what to include can be daunting. Don’t worry if you’re new to this game – we’ve created this guide to […]

In today’s fast-paced digital landscape, adapting and embracing change is crucial for small businesses to thrive. Now, you might be wondering, what exactly is digital transformation? Well, think of it as a game-changing process that integrates technology into every aspect of your business, revolutionising the way you operate, connect with customers, and achieve your goals. […]

[Creating an engaging website that keeps visitors coming back requires more than just throwing together some text and images. It takes effort, time, and a deep understanding of your audience to create a website that will resonate with them and keep them engaged. Here are ten secrets to creating an engaging website that keeps visitors […]

Are you struggling to keep up with your social media posts? Do you find yourself posting random content at random times, hoping something sticks? Today, we’re going to talk about creating a content calendar to help you master social media and reach your audience more effectively. Let’s start with the basics. What exactly is a […]

As a small business owner, you have a lot on your plate. You’re responsible for everything from product development and customer service to finances and marketing. It can be overwhelming to juggle so many tasks, and setting realistic marketing goals may be the last thing on your mind. However, having clear goals is essential for […]

If you’re a small business owner, you may feel overwhelmed by the thought of creating a digital marketing strategy. Whether you’re just starting out or looking to grow your existing small business, digital marketing can be an invaluable tool for reaching your target audience and driving sales. Digital marketing is a vast field, though, and […]

If you’re a small business owner, you may feel overwhelmed by the thought of creating a digital marketing strategy. Whether you’re just starting out or looking to grow your existing small business, digital marketing can be an invaluable tool for reaching your target audience and driving sales. Digital marketing is a vast field, though, and […]

Lots of people generally start the New Year with resolutions and goals for themselves, ranging from objectives of self-improvement to reaching for new experiences. This tradition doesn’t only include individuals, though, but also businesses. So, during the first two to three months of the year, companies across the globe flee to the boardroom to start […]

The year 2022 started out great, especially for small businesses. Covid restrictions were lifting, consumers were becoming more likely to spend money, and the economy looked great. Since then, as you probably know, a lot has changed. In addition to the passing of Queen Elizabeth II and going through several prime ministers (we’ve lost count), […]

We recently interviewed friend and general go-to life mentor, Steve Gwenin, for an informal interview series – My Biggest Failure. Steve is an executive surf life coach, mentor and speaker. But before that, he was a successful CEO that oversaw 200 people across 13 countries. We had an honest conversation about what he considers one […]