Category: Instagram

Dive into a world of exposure with hashtags.   In today’s algorithm-driven society, ensuring optimization of your business’s social media channels is essential to creating brand familiarity.   One of the most effective ways to up your engagement rate and ensure your content is seen by the ideal audience is using hashtags.   A hashtag […]

Ah… the elusive perfect shot. When scrolling through the cream of the crop of Instagram photography feeds, you’re likely faced with a plethora of responses: Marvel, delight, appreciation, inspiration and intrigue. Perhaps you’re even a tiny bit envious, especially if you’re the competitive type! Whether you’re casually wondering how they do it; feeling a little […]

With the constant change of the  social media algorithms, do you know how often you should be posting to social media? You may think there’s a one-size-fits-all approach when it comes to your channels, but that simply isn’t true. You’ve seen an article here or there about optimal posting times and frequency for social media, […]

If you have a business operating in the digital space, you already know the importance of having a social media presence. Posting to your channels and hoping for the best is simply not enough if you want your content to be seen by the right audience. Understanding what social media algorithms are and how to […]

If you have a business operating in the digital space, you already know the importance of having a social media presence. Posting to your channels and hoping for the best is simply not enough if you want your content to be seen by the right audience. Understanding what social media algorithms are and how to […]

Planning your Instagram feed to be follower-worthy can be a tough task, especially if you don’t know where to begin. Having a cohesive, harmonious grid is essential to grabbing the audience’s attention. With one billion monthly active users on Instagram, taking time to find your brand’s tone, look and voice on your Instagram feed is […]

You’ve heard the phrase, but have you ever considered what and how important it actually is? A few years ago, the term “influencer marketing” would never be considered to be a persuasive strategy in your marketing campaign. Flash forward to 2021 and 75% of marketers are using influencers in their digital marketing strategy and 90% believe that influencer marketing has been an […]

In our last blog we took you through what Instagram shopping is and the countless benefits it has to offer. Now we’re here to guide you through how to set up Instagram shopping to increase those conversions, grow brand awareness, tap into new markets and improve your profit margins.   Before reading further we know […]

2020 was the year we said goodbye to brick-and-mortar stores and said hello to online shopping for everything. And we’re not just talking about your run of the mill website. No, we’re talking about how the second most popular social network launched their new Instagram Shopping experience to their 1 billion monthly users.   So, […]

The pandemic has acted as a catalyst for rapid digitalisation. Of course, the migration to more digital spaces was always on the cards, but no one could have predicted the fast-tracked nature at which it occurred. This digital shift has meant adapting to a more remote way of doing business, marketing products differently, appealing to […]