Category: Digital Marketing

2020 was the year we said goodbye to brick-and-mortar stores and said hello to online shopping for everything. And we’re not just talking about your run of the mill website. No, we’re talking about how the second most popular social network launched their new Instagram Shopping experience to their 1 billion monthly users.   So, […]

Not all heroes wear capes. Some are just ordinary blokes who mean the world to their families. With Father’s Day just around the corner, it’s time to pull out all the stops and celebrate all the great dads out there.      A whopping 45% of consumers chose to purchase Father’s Day gifts online instead […]

The pandemic has acted as a catalyst for rapid digitalisation. Of course, the migration to more digital spaces was always on the cards, but no one could have predicted the fast-tracked nature at which it occurred. This digital shift has meant adapting to a more remote way of doing business, marketing products differently, appealing to […]

Social proof is an incredibly powerful digital marketing tool to use in your strategy and if you aren’t using it, you should be! Not everyone is familiar with the term and if you’re not, then pay close attention. You’re about to learn one of the best tricks up a digital marketers sleeve. It can help […]

It’s been tough. But you’ve made it. This last year we all learned that being an entrepreneur means being resilient, even in the most challenging times. But now, with the lockdown starting to ease month by month, there is a glimmer of hope. Now, more than ever, it’s time to put all your efforts into reopening your business with a bang. But how do you get back on your feet ahead of the big reopening? Keep reading and we’ll share our advice on how to […]

Sometimes, we need a little inspiration. And where better to find it than from fellow entrepreneurs? Taking a step back to reevaluate your marketing strategy is the best thing you can to gain a fresh new perspective, inspire new and creative ways to get ahead of the competition and grow your business.  We’ve done our research and compiled […]

There are millions of e-commerce businesses out there and that means you’re always competing to stand out. You might be looking at digital marketing channels, such as social media, to increase conversions. Rarely do businesses focus on the core of their marketing – the all-important website. E-commerce conversion optimisation is critical and can have a direct impact on the success of your business. What entrepreneur doesn’t want success?     So, to increase conversions on your e-commerce website, be sure to follow these 8 quick tips.      To begin, let’s get […]

We said goodbye to conference rooms and took centre stage, online! We traded physical spaces for virtual interaction and attended conferences from the comfort of our own home. Now, with the rise of online conferencing and webinars, this trend looks like it’s here to stay. In this blog, we take you through everything you need to know about the […]

Nobody likes being inundated with spammy emails, and often we shove them straight into our deleted items before even giving them a read. Has it ever crossed your mind why these emails don’t appeal to us? And better yet, why businesses still bother with email marketing campaigns?      Now, you might be thinking that […]

As lockdown regulations start to ease in the UK and vaccines are rolled out, we have a glimmer of hope at the prospect of life returning to normal. Watching your business regain its strength and start to flourish is what all SME owners’ priorities are right now. So, what exactly does your marketing strategy look like […]