Category: Digital Marketing

Whether it be social media content, blogs, eBooks, or emails – content is king. Did you know that 70% of people would rather learn about a company through an article or a blog post rather than from an advertisement? That means that your target audience would prefer to discover your business through great content rather […]

With technology advancing at such exponential rates, more businesses around the globe have shifted to the digital space to keep up with the times. The pandemic has accelerated this process as the many lockdowns, and social distancing protocols have encouraged consumers to leverage technology to cater to their internet needs.     If your business […]

Gone are the days when social media marketing was considered a ‘fad’. Today, it’s an integral part of any marketer’s arsenal. Social media engagement and brand awareness go hand-in-hand, but building a community of active followers who engage with your brand is not as easy as it once was. While many brands are successfully using […]

Why you should be using cross-brand collaboration as part of your go-to plan    We all know the saying – ‘two minds are better than one.’ Can the same be said about brands? And if so, do they necessarily need to be like-minded? Cross-brand collaboration is a powerful tool to add to your online marketing […]

It’s not an exaggeration to say that video content is taking over the internet. It’s estimated that by 2022, video content will account for 82% of all online traffic. A lot of small businesses are hesitant to take the leap into creating video content though, thinking that it requires a huge production budget or someone […]

Imagine having six free, extra hours every week. How would you use them? Binge-watch a good Netflix series? Read that book that’s been collecting dust on your nightstand? Take those pottery lessons you’ve been promising you would?   In a recent survey, it was found that 74% of marketers say that email automation can save […]

There is absolute power in the written word, especially in the marketing arena. Even though to err is human, the simplest error can change a consumer’s perspective towards a brand – and not in a good way. Typos are frowned upon and don’t you dare spell stationery as stationary. But, while clear to anyone with […]

You might not think that a user’s experience of your website has much to do with conversions, but the truth is quite the opposite. User experience (UX) has everything to do with conversions. With the festive season fast approaching, now is the best time to consider how you can improve user experience on your website […]

Black Friday is around the corner. Well, at least it seems that way when you’re engaged in creating content calendars, updating your stock, or finalising the various marketing ploys that you hope to use to take full advantage of the spending power that consumers wield on the day. Fortunately, like you, we understand that planning […]

Part 1: Getting started   We are all familiar with the online search prowess of Google, to the extent that in the past few years, Google and ‘search’ have become interchangeable words.   Gone are the days when we ask our friends and family to search for something online when we can just ‘Google’ it. […]