Category: Digital Marketing

‘Digital transformation’ is something of a buzzword coming into 2019. Encompassing all digital marketing services, digital transformation is a process of improving your online presence in various ways. But as a small business with a limited budget, how can you utilise digital marketing services to stay ahead of the competition? Through digital transformation, you can […]

As 2018 draws to a close, it’s important to look at your small business digital marketing strategy. Reflecting on what went well this past year and what you could improve upon is very important. Doing so will allow you to kick off 2019 with a fresh perspective. Small business digital marketing as we know, has […]

Should you outsource digital marketing? Is there space in your small business budget? Successful small business digital marketing requires an effective plan and continuous management. But as the owner of a small business, you are most likely managing various operational tasks that your business needs. Meaning your business’ online presence might be left on the […]

The importance of digital marketing in the modern era is undeniable. But most small businesses are working with a limited budget as well as few in-house resources. For a small business, traditional marketing endeavours can prove too costly. To give you a sense of what you can achieve with a smaller budget, we have compiled […]

What is small business digital marketing and why is it so important we hear you ask? Digital marketing encompasses all marketing techniques that use the internet or electronics devices. It covers digital channels such as search engines, social media, email and websites in order to connect with current, prospective and potential consumers. Eager to test […]

Small business marketing can be daunting for beginners. That’s why we have compiled our tried and tested tools to market your small business with efficiency, success and confidence. Before we tackle the world of small business marketing, firstly you need to ask yourself some essential questions about your business: What is your unique selling point? […]

As a small business owner, navigating the maze that is digital marketing can be tricky. When you’re not sure where to start, promoting your small business can be frustrating. With so many aspects and so many constantly changing elements, it can be tough to know what exactly to do. Here’s a guidebook on what to […]

Many small businesses turn to digital marketing as a quick fix or secret ingredient to turn their fortunes around. Yet, this really isn’t the case and most elements of digital marketing strategies take at least six months to show results. It is vital that you treat small business digital marketing as an investment rather than […]

As a small business, the main challenges you face have almost always got a strong connection to funding. Capital is an issue in the beginning and that is why most small enterprises or start-ups struggle with advertising and digital PR. In most cases, an entrepreneur won’t be able to afford to hire an agency to […]

Did you know that 87% of travellers use the internet when planning their trip?  Whether it be searching for flights, reading up on a destination or finding reviews on possible accommodation. This shows how important it is for travel professionals to use Social Media platforms for marketing their travel services – even if you activity […]