Category: Digital Marketing

Having an online presence is much more than just an optional extra in today’s marketing game. More than half of all business owners make use of social media marketing as a means to grow and maintain consumer-brand relationships. This huge task is usually best left to a team or person who best understands the fairly […]

Every top business mogul will be the first to tell you. An empire can crumble under the weight of its own words. The pen is – after all – mightier than the sword. Putting your brand in the right hands could be a make – or – break move for your business. We have meticulously […]

Digital marketing has fast become the cornerstone of any small business’s marketing strategy. This is especially true for businesses where budgets are tight, and marketing activity has to deliver a significant return on investment (ROI). Although most business owners understand the importance of a competent, reliable website and social media presence, they often don’t understand […]

Any company, big or small, should outsource their digital advertising and marketing needs. It makes sense, and we’ll give you 6 reasons why. An advertising or marketing agency is best placed to design and execute a digital marketing campaign. This includes conceptual work/strategy design, graphic design, media buying and implementation. Why then do small businesses […]

It has never been easier to run social media on a budget. There are several free and easy to use tools that will help you run your social media well. From design to scheduling your posts, here are our top 10 tips to succeed when running social media with limited spend. 1. Be clear about […]

How much should you spend on marketing? There are various forms of marketing and every business is different. Ask yourself what you want to get out of marketing your business. Be clear on your objectives. Outlined below are tips to consider before spending any budget on marketing.  Spend on what is measurable Digital marketing is […]

We sat down with one of our clients, Neil Finnie founder of Corkscrew to talk about how his Virtual Marketing Assistant has helped him take back his time to focus on the most important aspects of his business. (Edited for clarity)   Introduce yourself to our readers, tell us who you are and a bit […]

Now that we’ve told you a bit about what a VMA is, it’s important to cover the benefits of a virtual marketing assistant and what they can do for you.   Their skills and experience in the confusing and constantly evolving world of digital marketing are vital in making sure they handle the kinds of things that could be taking […]

Digital marketing is an integral facet of every business. It is an area of your business that should be focusing on promoting your products and services with the end goal of generating consistent streams of revenue every month. The reality is that most small to medium-sized business owners simply do not have the time to […]

‘Content is King’ is a term that has been flying around the Digital Marketing sphere for quite some time. And with good reason. Great content is essential for SEO Marketing, and in the Digital Marketing hierarchy, surely wealds an accolade of the highest honour. How has Marketing Changed? In the last decade, marketing has changed […]