Category: Digital Marketing

Introduce yourself to our readers, tell us who you are and a bit more about your business? My name is Harry Hastings, Founder and Director of Plan South America. We design and run adventures of a lifetime to Latin America and Antarctica. We’re a small team of specialists, split between offices in London and Buenos […]

1. Tell us a bit about yourself and your business  I am Amy Knight-Dawson, owner of Scribe Consulting and director at assisting tourist businesses with growth, specifically with strategy and marketing.  I look after a range of clients in the tourist industry from boutique hotels to tour operators and safari companies. All of them need […]

Competition is what fosters innovation and progress. For a business to survive, it needs to constantly be ahead of the curve. This means that you need to use every means available that will give you a competitive advantage. Virtual Marketing assistance can provide you with just that.  The virtual digital assistant market is forecasted to […]

Why should you care about voice search optimisation? To many, it may seem like a passing fad. However, it’s important to realise that the way we interact with technology is constantly transforming.  As entrepreneurs and digital marketers, we want to make sure we are at the forefront of innovation. Additionally, there needs to be an […]

Businesses large and small are hopping onto digital marketing efforts to get more clients and customers. These can include efforts from SEO to social media, and even then, fine-tuning the digital service to be in line with your business objectives needs careful research and auditing. You may be under the impression that all that is […]

As a small business, you want to outsource your digital marketing if you want to promote and sustain growth effectively.  One of the biggest challenges SMEs face is that they are unable able to keep up with the growth they are experiencing. Scaling your business involves a lot of changes in your organisational structure and […]

Why is digital marketing as a small business so hard to get right? It can be frustrating at times to see lacklustre results or not knowing whether your efforts online are effective or not.  It is crucial for a small business to start their digital marketing activities from a strong foundation.  Understanding how digital marketing […]

So, you’re a small business owner looking to expand your market reach? Right away, you should know that most of your marketing efforts should be channelled online. Here are a few advantages that small business digital marketing can provide you on the path to success. You can reach the world, instantly. It’s an undeniable truth […]

How can you stay one step ahead in the fast-paced world of online marketing? Having a strong and consistent digital presence is vital to any business’ success. Here are a few simple ideas to help kick start your digital marketing plan. 1.  Link the world to your website Businesses thrive off of their community. If […]

As the UK moves to a greater knowledge worker/services-based economy, productivity lags some 15% behind the competition.  As we move further out onto the world stage, something needs to change and quickly! Organisations are waking up to the fact that better productivity means greater profits, doing more with the same (or even less), and focusing […]