Category: Digital Marketing

A brand is a signifier, name, term, design, symbol or any other feature that identifies a product or service. Brands exist to differentiate companies, organisations and even countries! This is why building a personal brand is so important.   Contrary to popular belief it’s not just companies that need a brand to identify themselves, people are walking, talking brands too.     The best way to explain what a personal brand is […]

Your small business is starting to pick up and all of a sudden you find yourself juggling countless tasks and trying to be in multiple places at once. When you have so much on the go, it’s easy for some important aspects of your business to slip through the cracks unintentionally. It’s time to explore […]

So, you’ve set up all your social media channels and you’re starting to grow your brand presence online. But keeping up with posting and producing relevant and valuable content is so time-consuming that it’s starting to stress you out. You need some time-saving social media tips for your small business.    Most small business owners know that free time is a myth – you constantly have your fingers in multiple pies. […]

Inbound marketing is a term coined by Hubspot and now used by millions of marketers across the globe. Wikipedia defines it as “a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding”.  In this blog, we will take you through how to do inbound marketing and which inbound […]

Black Friday, traditionally an American consumer event, has taken the world by storm in recent years and has become the biggest day for sales both physically and online. A study by Statista found that in 2019 the total spending of British consumers reached 8.7 billion pounds in one day. That was the highest amount of spending […]

The world of digital marketing is vast, there are so many aspects to consider, and it’s ever-evolving with new technologies, this makes it quite tricky, and it’s an art to manage all the moving parts.   Digital marketing has become a reliable and cost-effective tool not only to create brand awareness but also successfully convert leads into paying customers. […]

The world of digital marketing is vast, there are so many aspects to consider, and it’s ever-evolving with new technologies, this makes it quite tricky, and it’s an art to manage all the moving parts.   Digital marketing has become a reliable and cost-effective tool not only to create brand awareness but also successfully convert leads into paying customers. […]

Having strong social media engagement can be a sign that your business is making an impact in the market. Increasing social media engagement is not about gaining popularity, it’s about forging meaningful and long-term connections with existing and new customers, which will help increase brand awareness and boost ROI both on and offline. Social media […]

While digital marketing unlocks more than traditional marketing techniques with less investment, it is a time-consuming method and needs to be well planned. As a small business owner, you just don’t have the time to undertake keyword research or handle social media and content marketing.  What’s great is that you can hire a virtual marketing […]

  We interviewed Kira Begunova, co-founder of ‘London Analytics’. London Analytics is a FinTech company which specialises in using AI and data science to enhance the performance of financial institutions.       1.Please give us some background on yourself and on your business   “I have seventeen years of experience within the oil and […]