Category: Digital Marketing Trends

Did you know that nearly half of Gen Z are using TikTok and Instagram for search rather than Google? This is according to Google’s very own data. Younger generations are leaning less towards typing keywords into search engines and relying more on the immersive experiences they have on social media to make purchasing decisions. We’ve […]

Email marketing is by far one of the most powerful tools businesses can use to promote their brand. With an estimated ROI of 4200% and an average click-through rate of just under 11%, your business can’t afford to not use email as a marketing tactic. Like with any marketing function in your toolkit, it’s essential […]

Many businesses think their digital marketing activities can be paused over the summer or other holidays. After all, surely your customers are too busy with friends and family to be online? However, the stats show that this is simply not the case. Studies have shown that consumers spend more money between 01 November and 31 […]

Did you know that in May 2022, carbon dioxide levels in the atmosphere were the highest they’ve ever been in human history? In fact, these levels were 50% higher than in the pre-industrial era, with over 241 parts per million of carbon dioxide being recorded in just one month. You may be wondering what this […]

  As such, most businesses understand, by now, that social media is quickly becoming the best way to reach potential clients and tap into previously unknown markets. The stats, as generated by Statistica, support the findings as follows. Did you know that:       There are 320 million global Instagram users aged 18 and […]

The past two years have been filled with uncertainly. But one thing we know for sure is that the world of digital marketing changes and evolves rapidly, even in the midst of a pandemic. It’s important that your brand keeps a finger on the pulse of new and emerging trends in the digital marketing space […]