Category: Blog

With the rise of social media, the concept of influencer marketing has become a force to be reckoned with. However, amid the glitz and glamour of mega-celebrities endorsing products, a more relatable and impactful trend has emerged – the power of micro-influencers. Gone are the days when fame was measured solely by follower count.  Micro-influencers, […]

Lots of people generally start the New Year with resolutions and goals for themselves, ranging from objectives of self-improvement to reaching for new experiences. This tradition doesn’t only include individuals, though, but also businesses. So, during the first two to three months of the year, companies across the globe flee to the boardroom to start […]

Video is #trending! While many small businesses feel that they can’t delve into video marketing because they don’t have the budget or equipment to pull it off, the numbers argue differently. Did you know that 55% of consumers watch videos before they make purchasing decisions? Additionally, 84% of consumers purchase products after watching social media […]

Many businesses think their digital marketing activities can be paused over the summer or other holidays. After all, surely your customers are too busy with friends and family to be online? However, the stats show that this is simply not the case. Studies have shown that consumers spend more money between 01 November and 31 […]

If you’ve ever used Google to look for a pizza place that delivers, you’ve experienced the power of digital marketing. No business, no matter how small, can afford to overlook the might of the online marketplace. Its already vast, and it gets bigger every day. Your customers are already out there. They are online. Whether […]

When outlining and developing your digital marketing strategy, determining which platforms you’ll be rolling your content out to is very important. Furthermore, determining your budget and deciding how much is allocated to each channel is just as important. Although advertising on multiple platforms is beneficial, you should focus and allocate most of your budget for […]

Would you rather watch a short, 2-minute explainer video about a product or business idea? Or read paragraphs and paragraphs of written content containing the same information? What’s more, explainer videos should be engaging and informative, giving a clear message to online users. Other than the obvious, there are many reasons as to why explainer […]

With 2018 upon us, everybody is talking about what they’re going to do, resolutions and what the new year might bring. With the digital sphere constantly changing and keeping people on their toes, why not go into the new year knowing what to keep your eye on? Great idea, right? To make it simple, we […]

“The first thing you need to decide when you build your blog is what you want to accomplish with it, and what it can do if successful.” – Ron Dawson. To write a successful blog, it needs to be written with the purpose of accomplishing something, not just for the sake of writing content. You […]

Websites are the backbone of businesses and brands, especially in this day and age, where there are 3.58 billion (according to statista) internet users worldwide. Therefore, The need for a well-designed website keeps getting more and more important. Unfortunately, not every website is designed perfectly. Why? There are many mistakes that web designers can make […]